Red Work — Landing & delivery with measurable ROI
Role: Frontend engineer & delivery lead · Stack: HTML/CSS/Vanilla JS
Problem
Deliver a low-cost, lead-generating landing page with zero backend budget. Requirements: SEO basics, reliable contact channel and quick delivery.
Solution
Semantic HTML, structured data for local SEO, and a lightweight contact flow that forwards submissions by email. Performance strategy focused on compressed assets, deferred scripts and static hosting for low maintenance.
Metrics
Instrumented form submissions as primary KPI; initial A/B tests on headline and CTA placement improved conversion. Site produced qualified leads within month one.
Outcome
Validated acquisition channel and delivered a deployable asset with measurable ROI for the client.